Top 5 e-mail marketing ideas for customer retention

Let’s be honest whether you run an online store, a blog or a portfolio website, your end target is always to convert those visitors into customers, e-mail marketing is a great way to start this process.  Gaining new customers for any business always requires more work than keeping your current customers happy.

E-mail marketing is a great way to begin to keep in contact with your current customer base and it is a great way to showcase new products and services along with showing your customers just how much they mean to you.  We’ve put together our top 5 e-mail marketing ideas for customer retention.

Who sent this?

We’re busy people, from dealing with the children on a Monday morning to ensuring we have enough time to finish that all important presentation.  The end result is people, certainly those who make quick buying decisions, will forget you.  So make sure that when you send your e-mail marketing campaign you have your company logo on the e-mail and also remind the customer why they are getting the e-mail.

Stand out from the crowd

First off, what is your purpose for the e-mail marketing campaign?  At the end of the day customers often get hundreds of e-mails into their inbox everyday from websites that they have used.   Whether that be an online store selling products or a website which they have an interest in.

The purpose, of course, is to ensure that your e-mail marketing message stands out from the crowd.  Over time we have seen the bad, the ugly and just the plain hell no.  So spend sometime thinking about the subject of your e-mail marketing campaign and give it a catchy subject title.

e-mail marketing

The content

E-mail marketing should be relevant to the audience.  If a customer has bought a set of plates the chances of them being interested in a set of bowls in the same style is very likely.  So the content of your campaign should be relevant to them, and should also entice them enough to keep scrolling to the point where you want them to convert.

The content within the e-mail marketing campaign should also be small.  Less is more.  You don’t want to overrun the customers mind with so many different boxes, products, articles and so forth.  So keep the content light, no more than 3 pieces of content.

Make sure that you also include a picture, where appropriate surrounding the product or article you are talking about this will give your newsletter a bit of character and give the customer something to look at.

e-mail marketing call to action

The e-mail marketing conversion

Next is the conversion rate.  Your e-mail marketing campaign needs to have one main call to action or CTA.  This call to action is designed to tell the customer you want them to do something.  If you run an online store it might be a product to complement their recent purchase, a blog might fire over their latest article.  The point here is your call to action should be clear.

In order to make the conversion really take place, the page where your call to action is pointing to, will also need to be optimised so that you tell the user what you want them to do next.

Essentially make sure your landing page and your e-mail marketing call to actions are clear from the moment they hit the recipient’s inbox.

Be mobile

According to emailmonday, mobile open rates will soon count for between 15-70%.  At the end of the day we are constantly on the go, whether at the Starbucks counter waiting for our frothy mocha or at a meeting.  We want to be able to access our e-mails on the go and for the e-mails to look just as good on our mobile as they do on our desktops.

So ensure your e-mail marketing client that you are using whether it be MailChimp, Aweber or a custom e-mail marketing client can provide you a responsive e-mail template which is compatible with a multitude of e-mail clients (Outlook, Thunderbird etc).

If you need help with your e-mail marketing, contact the guys at E3 Digital who will be happy to help you find the right system for your business.

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