Promoting your nonprofit online, for free
Once you’ve got your hands on your brand new nonprofit website, that you’ve had produced by the professional guys at E3 Digital it is now that the real work begins. You see anyone can put a website online, believe us we’ve been doing it for 13 years. However, the next battle and every battle there after involves you getting your websites name, and address in front of your audience.
Paid platforms such as Pay Per Click Marketing (PPC) and social media advertising can prove to be one of the most expensive ways to gain further traffic if not watched closely, however do deliver the results you have set the ads to.
However, we know it can be hard, especially when you’ve just started up, to advertise your website, your business and get your name into the heads of your audience.
So how does one go promote their website in 2018 for free?
Be very careful when it comes to submitting your website to directories and only use directories that are known, trusted and are not going to give your website a penalty.
Directories such as:
- Google My Business
- Bing Places
- Thomson Local
- Central Index
- Touch Local
- The Independent
- The Sun
- The Mirror
- BoostTorbay – Business Directory (if Torbay Based)
Would all be considered good directories to go to.
However, you shouldn’t rely solely on their traffic. Google changes it’s algorithm weekly and potentially even daily. So ensure you have alternatives strategies and directories to fall back on.
Lets be honest it is one of the first platforms that you thought of, wasn’t it?
There are dozens of social media platforms, each have their own unique audience and each have their own benefits as well as draw backs *cough Cambridge Analytica.
When it comes to social media here are your options
- Facebook Page
- Google+ (does anyone still use this)
We’re big fans of both twitter and Facebook pages, we have found, over the years that a lot of audience will interact with our content if they find it useful.
Social Media, whilst looking like an easy route be warned it takes a lot of time, effort and perseverance to build a following. If you’re successful in doing so you may find that these followers will become your customers and even your brand advocates.
Often you will need a social media strategy that is in line with your business goals complete with a content strategy.
We’re going to be the bearer of bad news on this one, you’re going to have to do a lot of work to get people to know your nonprofit brand, trust you and also want to work with you.
Content is one of the most easiest and free ways you can start to build a bit of authority into your nonprofit brand.
Blogging on your own website on a weekly or daily basis is a great place to start, offer to do guest blogs for other businesses within your sector, comment on other peoples posts, share your thoughts and opinions on surveys.
Essentially be everywhere your target audience is loaded with content, and something to say.
Hey it’s online!!
Linked to content, and if you don’t have anything to say then you’d best find someone that does.
In the nonprofit industry there are a lot of big players and a lot of them will have to something to say or will be fundraising for this or that particular cause.
So if you’re looking for content take a look at any one of the following websites:
You can even agree with articles that fall into your industry and disagree with articles that don’t.
Once you’ve started to use these websites for a while, start sharing your own content and get it out there in front of people.
Offline – Networking and more
Offline, and believe it or not it still works.
Get yourself to your nearest networking group and meet and greet people, sure it’s going to be a little difficult and it isn’t for everyone, again we’ve got experience of that as well, but the rewards can be very beneficial.
Now when we say beneficial we don’t mean that on your first day you’re going to secure that large contract that’ll see you setup for the year. We mean you will get feedback on your business concept, meet others in your industry and what’s more you will get a breakfast as well – perfect for those that are hungry.
So grab your business cards, bring your A Game and get out there and network.
What do you think? Are there other ways that you can promote your nonprofit? Let us know by e-mailing us on email@example.com.