What goes into designing a business card?
So you’ve just picked up your first batch of business cards, don’t tell us they look amazing and are out of this world.
If you had them designed by us, then they probably are, but we’re biased like that.
Today you can easily get your hands on a set of business cards for next to nothing.
However like most thing in this world you get what you pay for.
It is also worth mentioning that your business card is the usually the first piece of company literature you will give to someone.
So what goes into designing a business card?
Portrait or Landscape.
Before you even give instructions to the designer to produce a mock up you need to first define whether you want a portrait or landscape style business card.
The orientation plays a massive part with how a card looks and feels.
If its portrait you need to consider the flow, what information is needed at the top compared to what information you need at the bottom.
Ideally you would have your company logo at the top, follow by strap line and a few details about you.
If its landscape think of the positioning of the various elements including logo, your name, position and contact information.
Single or Double sided
Always and we can’t express this enough always go for a double sided business card.
Having a double sided business card gives you more room to add more information about your company, even if its just your logo and strap line. Single sided leaves you wide open to wasted space which has cost you money.
It also gives you a second option as to which side you hand to someone.
Believe it or not a persons choice in paper says a lot about the company.
If you run off business cards using your standard paper (80gsm) in your printer at home, people are automatically going to think you’re a no frills, cheap and certainly not one conveying a sense of quality or luxury.
There’s nothing wrong with that, providing that is the impression you want to give to someone.
Paper weight pays a massive part in our first impressions.
So think about the products/services you sell or offer are they cheap, no frills products or are they luxury, high end services/products.
Adapt your business card accordingly.
Don’t get drawn into putting a coat on your business card unless you really need one.
Matt or Gloss finish, again this comes down to the products/services and branding you offer.
Do your products have or need that luxury finish, if not then don’t put it on your business card.
We’ve always gone for a standard matt with a smooth finish.
Reason being is because we don’t see a need for shiny stuff on our cards and equally a smooth finish matches very much our culture here at E3 Digital.
So do spend sometime considering what you’re going to put on your business card.
Finally, similar to a recent blog post we’ve created about branding.
Make sure your brand is visible on your business card at every turn.
Keep the colours consistent with your branding and don’t go off at a tangent.
Remember colours communicate a lot to a person, and they define the kind of emotional attachment an individual will have with your brand.
Designing a business card, can be done in a matter of seconds, but we highly recommend you consider these pointers before you give your designer the ok.